Tuesdays Digital Magazine
Brief
To design an identity for “TUESDAYS”, a fashion digital magazine that is aimed at a young audience who loves fashion and consumes it through smartphones and the web. From this identity, to design the magazine starting from typography to the complete layout.
What is Tuesdays?
Identifying the brand's characteristics
Translating the brand personality into its identity:
Mapping the brand’s personality traits to key features of typeface helps in choosing the perfect typeface to convey the brand’s values.
| Typeface features | Personality Traits |
|---|---|
| Category: Sans-serif | Young, Contemporary |
| Weight: Heavy | Bold, Fearless |
| Kerning: Tight | Strong, Stands out |
The Identity
The typeface chosen was Avenir next Bold. Modifications were necessary to convey the characteristics mentioned above.
The Magazine
Inspiration
Swiss style – strong use of grids, minimal typography, clear hierarchy, extensive use of negative space, use of a sans-serif grotesk typeface.
Layout of Magazine
A versatile 6 column grid, narrow margins for a contemporary layout, and use of the golden ratio for strategic placement of elements on a page.
Typography
Inspired by the Swiss Style, the magazine primarily uses a single bold typeface for the content and use various sizes to create a hierarchy.
| Primary Typeface | Secondary Typeface |
|---|---|
 |
 |
| Classification: Neo-grotesque sans-serif | Classification: Geometric sans-serif |
| Designer: Max Miedinger, Eduard Hoffmann | Designer: Adrian Frutiger |
| Foundry: Haas Type Foundry | Foundry: Linotype Type Foundry |
| Date released: 1957 | Date released: 1988 |
Layout
Breaking the monotony of text heavy sections using narrow columns with strategically placed indents.
Navigation within magazine
A table of contents that scrolls horizontally. Once inside the article, the user can swipe up to see a condensed version of the table of contents.
The Final Output
